YANCHEP and Gingin residents keen to learn more about the potential of and challenges facing the honey industry can attend a honey hackathon later this month.
The University of Western Australia is hosting the three-day event which will examine how to get international buyers to recognise the value of Western Australian honey and create opportunities for new businesses.
Professor Thierry Volery from the UWA Business School said the honey industry was growing rapidly, with increasing research into the medicinal qualities of the product to meet demand from Asian markets.
With honey attracting higher wholesale prices than ever major honey producers are doubling hive numbers and improving infrastructure.
He said together with the vision to develop a honey tourism route in Western Australia novel products were needed to market to tourists both locally and internationally.
Industry and academic experts will be on hand to help attendees formulate their business ideas and judge their pitch to a panel of investors.
The winning team will be awarded a prize to assist with the creation of their new company. Professor Volery said the biggest challenge was to make international markets recognise the value proposition of Western Australian honey.
”Western Australian honey is the purest in the world as we have the healthiest bees,” he said.
”This is a result of our commitment to quarantine and the honey bees feeding from our vast stretches of endemic flora.”
“Current conditions are optimal to market Western Australia as the source for superior honey, now we need to create new and valuable honey bee products to encourage local and international buyers.”
The honey hackathon runs from Friday, May 18 to Sunday, May 20 at the UWA Business School.