
Research paper: Cross-cultural differences in consumers’ attention to food labels
Congratulations to Kenneth Ho, Fang Liu, Liudmila Tarabashkina, Thierry Volery for publishing their latest research article in the British Food Journal. Abstract Purpose Extended from Hofstede’s cultural framework, this study investigated the differences between the Australian (representing the Western culture) and Chinese (representing the Eastern Culture) consumers in regard to their attention paid to product attribute cues presented on …
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