Project report
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Consumer attitudes to the traceability of Australian honey
- Hive to Customer
Consumer attitudes to the traceability of Australian honey
Summary
The CRC for Honey Bee products investigated which methods of tracing and authenticating honey products consumers prefer. CRC researchers applied near field communication (NFC) and quick response (QR) tags to the labels of honey products for sale overseas and domestically. These tags allow consumers to readily obtain information on batch tracing, as well as educational and marketing material.
Project report
Additional information
None