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Developing the story for West Australian honey
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Developing the story for West Australian honey
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Developing the story for West Australian honey
Summary
To support the marketing of Western Australian honey as a high-quality premium product, the CRC for Honey Bee Products investigated and compared local marketing strategies in international markets.
Case study: Developing the story for West Australian honey
Project report
Final report: Developing the story for Western Australian Honey
ADDENDUM TO ‘DEVELOPING THE STORY FOR WESTERN AUSTRALIAN HONEY’
Additional information
Country summaries
Sommelier report
Case study: Developing the story for West Australian honey
Project report
Final report: Developing the story for Western Australian Honey
ADDENDUM TO ‘DEVELOPING THE STORY FOR WESTERN AUSTRALIAN HONEY’
Additional information
Country summaries
Sommelier report